I'm Lucas Guedes, a one-person creative studio combining film direction, cinematography, and consumer psychology with AI production, so brands get cinematic commercials in days, not months.
Anyone can generate a video. Very few can direct one. Every project here is built the way a film production would build it, with a script, shot list, lighting philosophy, and edit rhythm, before a single frame is generated.
Every frame is planned with real cinematographic language: lens choice, lighting philosophy, camera movement with narrative purpose.
Every commercial is engineered around a specific emotional trigger and purchase psychology, not just striking visuals.
Full concept-to-delivery in days. No crews, no location scouting, and no reshoots, without compromising cinematic quality.
Unbranded demo work available on request. Every project can be built for full brand confidentiality.
For five years, I led the digital marketing team at a Brazilian wholesale distribution company, running strategy and campaigns, but always pulled toward the creative side: editing, storytelling, building the idea behind the ad, not just executing it.
When the first real AI generation tools appeared, I started learning them immediately. Two years ago I completed a Digital Marketing program at the University of Maryland (USA), with a specialization in social media production for TikTok and Instagram, alongside the newest AI production tools as they emerged. I later completed the AI Filmmaking Bootcamp on Udemy, focused specifically on cinematic AI video production, to sharpen the direction and production side of that workflow. Somewhere in that process, marketing and filmmaking stopped being two separate skills. This became the work I actually want to keep building.
Real client projects come first, followed by spec and concept work built to show cinematic commercials, native UGC, and narrative animation. Every piece is labeled, so you always know which is which. Click a card to see the full case study.
Real feedback from brands I've worked with, shared as received, unedited.
"We needed videos that would genuinely capture people's attention on social media and attract new students to our school, but we didn't have the time or a team to produce them. Lucas immediately understood the tone and message we wanted to convey and delivered professional-quality videos on time, without any hassle. The result has become our primary marketing tool, and I recommend his work without hesitation."
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"Ciao! Volevo ringraziarti per l'ottimo lavoro che hai realizzato per il nostro ristorante. Hai saputo valorizzare la nostra identità con grande professionalità, cura dei dettagli e sensibilità, cogliendo perfettamente l'atmosfera e l'essenza della nostra cucina. È stato un piacere collaborare con te e il risultato ha superato le aspettative. Grazie ancora e complimenti per la tua competenza!"
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A straightforward process, built to move fast without skipping the steps that make a commercial actually work.
You share the brand, product, and goal. After our first conversation, I send you a short Client Brief that takes five minutes to fill in.
I develop the creative concept, shot list, and full cinematographic direction.
Generation, color grading, sound design, and edit, all directed frame by frame, not automated.
Final cut delivered in the formats you need, plus launch captions and copy.
Tell me about your brand and what you need this to achieve. I'll bring the creative direction.
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